Henry Joost and Ariel Schulman are a directing team, producers, best buds, and founders of Supermarché.
Their first feature documentary, Catfish, premiered at the Sundance film festival where it received critical acclaim and went on to a nationwide release in Fall 2010.
After directing Paranormal activity 3 in 2011, they directed Nerve, a summer hit released by Lionsgate, starring Emma Roberts and Dave Franco, and Viral, a low budget horror movie starring Sofia Black-D'Elia and Analeigh Tipton.
Henry and Ariel have unique sense of humour and each of their short films for Vogue Magazine is a great success and reference. These films, starring Lena Dunham, Margot Robbie, and Taylor Swift, are accumulating over 5 million views.
Their 2011 Google commercial Dear Sophie was named Time Magazine's Best Commercial of the Year.